Loading…

Tasos Fitness

The Health & Fitness Lifestyle

Category: Marketing

3 Improvements To Your Personal Fitness Website That Can Improve Its Ranking

3 Improvements To Your Personal Fitness Website That Can Improve Its Ranking

Tasos-FitnessFitness, Marketing

A misconception that many business owners have, including those in the personal fitness arena, is that to improve their website’s rankings, all the SEO activity takes place elsewhere and on other websites. Whilst off-page SEO is important, the advice from SEO specialists at www.seoperthexperts.com.au is that there are some key improvements you can make on your website that can boost your SEO and subsequently your Google ranking.

This can mean making changes in the back office/management area of your website and if you get this wrong it can crash your site. For that reason, unless you have sound knowledge of coding and website structure, we strongly advise you to seek the help of an SEO agency. They have experts who are vastly experienced with respect to website programming and SEO and can make any of the improvements below without any risk of your website’s operation being compromised.

Improvement #1: Functionality

Functionality is a term we use to describe how your website actually performs with respect to how visitors experience the site. This will include how long the website first takes to load, if all the hyperlinks work, do audio and video play correctly, do the images appear as they should, and does each page open quickly.

These are but a few of the many examples of where a user’s experience is influenced by how the coding and programming of your website operates. For SEO, it is important that a user’s experience is positive as it means they will stay and do so for longer.  Google can measure this and so one of the first improvements should be to check, and if necessary, fix how well your website functions.

(more…)

What Sort Of Website Should Your Gym Have Designed?

What Sort Of Website Should Your Gym Have Designed?

Tasos-FitnessMarketing

If you are the owner or the manager of a gym and have come to the conclusion that your website is failing to attract more members via the internet, then the time has certainly come for a new website design for your gym. According to Perth web designers, making that decision is the easy part, as what needs a lot more time and attention is determining what sort of website design for your gym is best.

Unless you are a skilled website designer yourself, we suggest you hire the services of a professional website designer or agency, but that does not mean that you cannot have any input. In fact, it is essential that have some input, so here are some ideas you should seek to include in any design for your gym’s website.

Determine Who Your Target Audience Is

We know gyms each have their own target audience for membership with some geared towards just bodybuilding, some open to all ages, some gyms will be large and offer a vast array of fitness services, and so on. Whichever sub-niche your gym falls into, this should identify for you the age, sex, fitness levels, and specific activities, for example, that your target audience is within, and your website design should reflex that.

Ensure Your Design Is Mobile Friendly and Intuitive

Lots of people literally live on their mobile devices and this is likely for most of those you are targeting. Elements that your web design should have will be easy navigation, integration with social media, a search function, and the ability to make easy payment in order to subscribe to a gym membership. These should all be available on PCs accessing your website, and definitely for mobile devices too.

(more…)